Award-winning creative advertising agency, marketing agency, brand strategy agency, digital web interactive agency and graphic design agency with Sydney and Melbourne advertising agencies
Described by AdNews as "one of the best known independent advertising agency success stories" in Australia, SMART is an independent Australian advertising agency with agencies in Sydney, Melbourne and Queensland. A multidisciplined communications agency, SMART’s services encompass brand strategy, advertising, direct marketing and design, including a full suite of digital, interactive, online and web services and all associated production services, both for above-the-line media, including television, print, outdoor, radio and magazine, and online and below-the-line media including email marketing, e-crm, direct mail, collateral, visual merchandising and public relations, as well as through-the-line media neutral and integrated 360-communications services including experiential and ambient installations and event management.
Launched in 2000 as a boutique creative agency, SMART was established by a group of ex-multinational agency professionals seeking to create a strategic and creative alternative to traditional agency thinking. The firm was originally positioned as a specialist in youth advertising and challenger brand strategy, partly due to the age and non-traditional philosophy of its founding partners who were each under thirty when they set up the agency.
SMART is known for taking a selective approach to its clients, focusing on blue-chip creative brand advertisers such as adidas, Coca Cola, Ferrero, Levi's, McDonald's, Unilever and Vodafone. Its creative work has been recognized at advertising award shows including the Cannes Lions International Advertising Festival, One Show, Clio Awards, New York Festivals and local Australian advertising shows including the Australian Writers and Art Directors (AWARD) and Melbourne Art Directors Club (MADC) awards. The business has also been recognised in the B&T and AdNews Agency of the Year Awards and the Business Review Weekly BRW Fast100. Recent work has included the acclaimed relaunch of Coke Mother as well as campaigns for adidas, Bic, Gourmet Garden, Jagermeister, Jeanswest, Skins, Slazenger, STA Travel and the government.
The agency's partners include CEO Ben Lilley, named one of AdNews' top Forty Under Forty industry professionals, ex-Young & Rubicam strategy planner Ashley Farr and highly-awarded ex-JWT creative director John Mescall, The Creative Director of SMART's Sydney office, Dan Gregory, is a panelist on popular ABC television program The Gruen Transfer and co-author of the book What I Wish I Knew at Eighteen. SMART Sydney Managing Director is Jamie Clift. SMART Melbourne Managing Director is Serrin Dewar.
A regular on Australian agency pitch lists, SMART competes against the likes of AJF Parnership, Boiler Room Communications, CHE, DDB, Draft FCB, M&C Saatchi, Badjar Ogilvy & Mather, BMF, Boiler Room Communications, BWM, Campaign Palace, Clemenger BBDO, Cummins Nitro, Euro RSCG, George Patterson (GP Y&R), Grey Worldwide, Host, Jack Watts Currie, JWT, Kastner & Partners, Leo Burnett, Lifelounge, Lowe Rivet, Love, Marmalade, M&C Saatchi, Publicis Mojo, Naked, Saatchi & Saatchi, The Furnace, The Glue Society, The works, Three Drunk Monkeys and Venus.
