Ashley’s brand experience spans four continents and numerous categories, including entertainment, automotive, FMCG, consumer technology, retail, finance, travel and tourism. He launched his career as a Strategy Planner at Ogilvy & Mather, London, before moving to the client side with Virgin Group on Virgin Drinks UK (Virgin Vodka, Virgin Cola), Virgin Mobile and Virgin Radio.

He was Head of Strategic Planning with Spike Communications in Los Angeles before returning to Australia to join McCann Erickson as Head of Business Strategy, then Senior Planner at Y&R on Jaguar, NSW Tourism, Suncorp and Tabcorp. His extensive brand experience includes Apple, Intel, Yahoo, Starbucks, Pepsi, Unilever, Tip Top, Sony, Warner Bros, Universal, Carlsberg, Guinness, Milller Genuine Draft, Orange, AT&T, Ford and Toyota.