At one time, Great Keppel Island was synonymous with the Contiki under 35’s style of holiday. The kind of holiday you needed to have a rest from when you got home.

When Great Keppel decided to re-position themselves to become a family holiday destination, they called on SMART. This was a major shift in positioning from a youth party Island to a family friendly Island that required everything to be repositioned and recreated from the website to advertising material.

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