Schoolies.com is more than just a rite of passage from school life to work or uni, it’s become a teenage phenomenon and SMART has been responsible for marketing this product for over 7 years.

Around 30,000 teenagers from all over Australia attend schoolies and since the development of Schoolies.com - 90% of those young adults book, pay and holiday via this one website.

Every piece of marketing and advertising is focused tightly on the target market of mid to late teens. The graphics are fresh and edgy. The vibe leaves no doubt that this is the party to end all parties. As they say…Schoolies…you just gotta be there!

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