Stockland approached SMART with the challenge of creating a tactical retail campaign for Allisee Hollywell. The campaign aim was to clear residual developer's stock prior to the launch of a new development release for Allisee.

Our answer: a SMART strategy that bridged traditional and digital media.
SMART created a strategic integrated press, DM, radio and outdoor campaign, and developed a new campaign microsite with launch SEO, SEM and online advertising.

The results: According to the Colliers and Midwood reports, Allisee was clearly the best performing project in the owner occupier prestige sector on the Gold Coast.

For detailed case study insights, executions and results please contact us.